Glamour and L’Oréal USA have teamed up to make it easier than ever to satisfy consumers’ demand for on-the-go shopping for luxury beauty. Termed “a revolutionary shopping experience,” Mobile Taxi Shops, will now bring the next wave of shopping technology to the United States. Starting February 9, passengers in New York City will find “Shop The Look” icons in a fleet of m-commerce-enabled Taxi Shops to instantly buy Lancôme and Yves Saint Laurent beauty products while riding through Manhattan.

Glamour worked with SpyderLynk to SnapTag-enable the shopable Taxis and offers passengers free rides anywhere in Manhattan for five days from Fashion Week hot spots such as the Meatpacking District, Lincoln Center and Condé Nast. Riders get to see Glamour’s Fashion Development Director, Susan Cernek share spring’s hottest beauty trends on Taxi TV, with Lancôme and Yves Saint Laurent makeup artists demonstrating the look. Passengers then hover their phones over the SnapTags found in the taxi to instantly buy the products for home delivery. Download to start shopping: www.glamour.com/social

“We’re excited to partner with L’Oréal USA and bring New Yorkers this first-to-market mobile shopping experience,” said executive vice president and publishing director of Glamour, Bill Wackermann. “We’re giving women Glamour on-demand. They shop online, they shop on their iPads and phones, now they can shop in a taxi, too!”

“It is important that we provide our customers with the ability to purchase our products whenever, wherever and however they choose,” stated Marc Speichert, chief marketing officer of L’Oréal USA.” These mobile taxi ‘boutiques’ give us the opportunity to provide customers with a unique and engaging experience for two brands from our Luxe division: Lancôme and Yves Saint Laurent.”